Learn how to make the internet work for you
Digital training courses that take the complexity out of systems you need to power your business
Founder Fundamentals For Profitable Websites
Does it feel like Google and Amazon are out to get you? That everything to do with online business is pay for play? Have you tried all the "hacks" only to be in the same place you were? Does it feel like you can't catch up to your media spend or that decent margins are impossible online?
That's all about to change.
This is a no BS guide to how the internet actually works (at the algorithm level) and how to use that information to your (profitable) advantage.
Katharine McKee has almost two decades of experience building end to end digital commerce pillars for companies large and small. She has created over $200MM in incremental revenue for her clients and has an average of 600% profitable sales growth per client. Join this course where she will take you through the back end of how the algorithms really work and how to position your website to take advantage of them.
In this training course, you will learn:
- Why the D2C playbooks you’ve seen haven’t worked for you and how to address that
- How to index for a search engine (it’s not just about keywords!)
- How to find blind spots in your addressable market so you can meet your customer's actual needs and sell more product
- How to scale without spending
The Founder Fundamental Checklist
Learn all of the steps to setting up your digital business, from trademarks and hosting platforms to budgets and tech stacks!
Save time, money and confusion by avoiding costly mistakes. Avoid snake-oil salesmen and bad partnerships.
Your Teacher, Katharine McKee
Industry Veteran, Start up Advisor, Forbes Next 1000 Honoree and Retail Industry Top 100 Retail Influencer
Katharine McKee has almost two decades of experience building end-to-end digital commerce pillars for companies large and small. She has created over $200MM in incremental revenue for her clients and has an average of 600% profitable sales growth per client. In these courses she will share all that she has learned from 16+ years of direct operating experience and what frameworks she has developed to help make some of the biggest brands profitably scale online. She will take you through the back-end of how the algorithms really work and how to position your website to take advantage of them.
Forbes Next 1000
#30 in Top 100 Retail Technology Influencers
Issued by Retail Technology Innovation Hub · Apr 2022
E-commerce expertise: End to End Strategic Planning
Organizational Structural Builds
Amazon Retail
Amazon Media
Eretail (3rd party retail) Management
Multi-vendor Marketplaces
Digital Trade Marketing/ Performance Marketing
E-commerce Operations and Logistics
Online Retail/Mobile Retail
Website optimization
Shopify and Shopify Plus
BigCommerce/WooCommerce
Google Analytics and Google Advertising
Digital Marketing
Digital Merchandising and User Experience
Agency Management
So, You Have Some Questions
Your time commitment is as much or as little as you need! The course has 7 sections with videos and worksheets in each, total viewing time is 4 hours and 15 min. You can binge in a day or space it out (we recommend spacing it out). Give yourself time to complete the modules as well as the assignments for optimal performance.
Yes! Once you have enrolled in the course, the modules will be there for you to revisit as needed.
You’ll learn how the internet actually works (at the algorithm level) and how to use it to your profitable advantage.
- Why the D2C playbooks you’ve seen haven’t worked for you and how to address that
- How to index for a search engine (it’s not just about keywords!)
- How to find blind spots in your addressable market so you can meet your customer's actual needs and sell more product
- How to scale without spending
